Media and advertising agency?

Tracy Huesso: Advertising agencies generally provide the research and creative ideas and executions for campaigns. They will engage a production company if it's TV or radio and produce a final end product for airing. The media company will look at the campaign and plan where the campaign would be best placed eg if a children's product for TV, they will book advert times on childrens channels at childrens viewing times. They will then measure the viewing figures and feed back to the client and the agency. As a rule of thumb, TV advertising cost will be advertising agency/media of 1:4...Show more